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A blue question mark instead of images on MAC

By default, Outlook for Mac doesn't automatically download pictures or photos in email messages if the images are stored on the Internet. 

Click 'Download pictures', and the images will always show. If you don't the images/pictures will show as a blue question mark.

The recipients can automatically download pictures by enabling it in their Outlook preferences.
Check this manual for this - Automatically download pictures from the Internet in Outlook for Mac

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