Email clients automatically add links to certain keywords. This can happen to the following kinds of text:
- URLs (www.xink.io, https://www.xink.io/)
- email addresses (email@example.com)
- phone numbers
- mailing addresses
- flight numbers
The problem is that if we don’t plan for them, these links will come up with their default styles (usually blue and underlined) — and this can create undesirable branding effects.
Here are two possible ways to avoid automatic links:
- Use a zero-width non-joiner character. A zero-width non-joiner is an invisible character represented by the entity ‌ (or ͏) in the HTML source in the middle of text where a link might be added:
Visit www.xink‌.io for more details!
- Add a link ourselves. Email clients are clever enough not to try to add a link to text that’s already linked. So if we add a link ourselves around text that we know might get automatically linked, we can apply our own styles > Learn more in this guide.