Email signature marketing is the most successful way to catch the attention of your customers and potential customers.
Of course, all successful marketing must be measured, which is where Xink Campaign analytics comes in.
- Campaigns show the number of campaigns that are running in the selected time.
- Click-Throughs (CT) show how often the campaign has clicked on, sending traffic to your website or other resources.
- Views show how many times the campaign has been viewed. (Forwards and Replies are also tracked.)
- Click-Through Rate (CTR) is the number of clicks divided by the volume (Opens).
1% CTR is good. 5% CTR is excellent. Below 0.5% CTR, you should consider improving your campaign and your Call To Action, maybe adding a button to your banner with a clear CTA.
Below the graph, you see your top 5 performing email campaigns and your top 5 performing employee email senders at a glance.
Top-performing email campaigns are the most clickable campaigns.
Top-performing employee email senders are the employees who got the greatest number of clicks on the campaigns in their emails.
Download campaign analytics
You can Download campaign opens/clicks for all employees/staff when you click the gear icon:
Email signature Updates
- Employees show the full number of employees in your Account.
- Active Employees are the number of employees who updated their signatures even once via the app.
- Signatures show the full number of signatures in your Account.
- The last day's update is the number of all employees' signatures which were updated during this day (starting from midnight till UTC) in all environments/email clients.
Email Statistics > Gain insights into your customers
Learn what email clients your customers use and where they read your email.
This gives you insights not only for optimizing your Xink Campaign but your emails in general for how best to reach your customers.
- If only 20% read emails on their phones, you might choose not to compromise and design for desktops.
- If 50% read emails on their phones, you should make your campaign mobile-friendly (320px width).
Note that keeping the statistics is possible only from the emails which contain a signature with campaigns.
Exclude internal traffic from campaign analytics
Of course, your company sends emails internally. Filter by IP addresses to exclude internal emails, so your results are purely those of your target audience.
Preferences > General > IP Exclusion.