How to Automatically Rotate Between Campaigns

Summary:
Automatically rotating between different email signature campaigns helps increase visibility, engagement, and click-through rates (CTR). This guide walks you through how to use Xink’s campaign rules to automate this rotation based on specific dates, times, or days of the week.

Campaign Example: Rotating Product Banners

Let’s say you have banners for different products or services in your email signatures. You can set a schedule to automatically switch between these campaigns, giving each product time in the spotlight.

Using the Rule: Date and Time Contains

Use this rule to schedule campaigns based on specific timestamps, such as day, month, or hour.

Supported Values

You can use multiple values to match date or time segments from timestamps like 2023-01-08 11:10:09.

• "08" — matches the 8th day
• "-08" — matches August
• "2023-" — matches the year
• " 11:" — matches the 11th hour
• Combine values: "2023-" ; "01-" ; " 11:"

Time-Based Campaign Rotation

Even hours during office hours:

" 06:";" 08:";" 10:";" 12:";" 14:";" 16:"

Odd hours during office hours:

" 07:";" 09:";" 11:";" 13:";" 15:";" 17:"

Date-Based Campaign Rotation

Run Campaign A on the 8th, 10th, and 12th:

"-08";"-10";"-12";

Run a special campaign on the 11th only:

"-11-11";

Using the Rule: Day of Week Is

Use this rule to target days of the week. Xink supports multiple aliases per day:

Multi-Value Input

"Mon"

"Mon";"Tue";"Wed";"Thu";"Fri"

"Mo";"Tu";"We";"Th";"Fr"

Day-Based Campaign Rotation

Run Campaign B on Monday, Wednesday, and Friday:

"Mon";"Wed";"Fri";

Next Steps

• Learn how to set up campaign rules in Xink
• Explore campaign analytics
• Read: How to A/B Test Banners with Xink