Your company probably sends hundreds or thousands of emails daily to a targeted and trusting audience.
Now, you can harness the power of those emails by ensuring that the email signature meets brand standards and including targeted email signature marketing messages—grouped by region, role, or title—all centrally managed, deployed, and scheduled by marketing.
Put your staff email signatures to work by adding customised marketing campaigns to your most-viewed marketing channel—your daily email communications channel. Use Xink Campaigns to collect more followers on social media, announce the news, schedule deals, coupons, and holiday wishes, and drive targeted traffic to your website.
Xink Campaigns ensures you continue your beautiful branding look and strategy and gets you more followers with stunning social media icons.
Quick 1-on-1 demo (30 min.)
Why use email signature campaigns?
Email signature marketing is one of the simplest and easiest ways to market your product or service online.
Placing a compelling headline, call to action, and a simple link at the end of your email signature can easily attract new prospects to your online offerings. Though simple, this is a powerful marketing technique for exposing any offer:
- Social media
- Webinars
- User Conferences
- Company Press Releases
- Sales Promotions
- New Office Hours or Locations
How do you launch an email signature marketing campaign?
Click the Campaigns menu and the '+' button to add your first campaign.
Find an online offer, create a compelling tagline or headline, add a call to action, and place a link to the offer.
You’ve just created another channel for marketing your online products or services.
That’s a simple, yet perpetual ad with unlimited possibilities.
Each time employees hit the 'send button' to send an email, they are exposing your offer.
Some of the emails will be forwarded to other contacts, and so on. Their signature and the link to your offer could effortlessly reach many additional prospects.
If you want to take this a step further, select tracking to track the number of opens/clicks track the number of opens/clicks that the signature receives.
This will provide excellent feedback concerning the effectiveness of your email signature campaign.
It’s a good idea to spend a little time constructing your headline and call to action to ensure that you’ve created compelling content.
Summary
Don’t underestimate the power of this simple marketing tool for exposing your online offers and social media.
You’ll be surprised how quickly a simple email signature add can attract the attention of new prospects and customers.
Add a compelling campaign to employees' email signatures and watch your online offers gain additional exposure.
