Every day your company probably send hundreds or thousands of emails to a targeted and trusting audience.
Now you can harness the power of those emails by not only ensuring that the email signature meets brand standards but also by including targeted email signature marketing messages - grouped by region, role or title - at the bottom of each email - all centrally managed, deployed and scheduled by marketing.
Put your staff email signatures to work by adding customized marketing campaigns at the end of your most-viewed marketing channel. Use Xink Campaigns to announce new news and features, schedule deals, coupons, and holiday wishes, and to drive traffic to new content. Xink Campaigns makes sure you continue your beautiful branding look and strategy and gets you more social media followers with beautiful social media icons.
Why use email signature campaigns?
Email signature marketing is one of the simplest and easiest ways to market your product or service online.
The act of placing a compelling headline, call to action and a simple link at the end of your email signature can easily attract new prospects to your online offerings. Though simple, this is a powerful marketing technique for exposing any offer:
- Social media
- User Conferences
- Company Press Releases
- Sales Promotions
- New Office Hours or Locations
How to launch an email signature marketing campaign?
Click Campaigns menu and then the '+' button to add your first campaign.
Simply find an online offer, create a compelling tagline or headline, add a call to action, place a link to the offer.
You’ve just created another channel for marketing your online products or services. That’s it, a simple, yet perpetual ad that has unlimited possibilities.
Each time employees hit the 'send button' to send an email; They are exposing your offer. Sooner or later the recipients will click and more prospects are exposed to your offer.
Some of the emails will be forwarded to other contacts and so on… their signature and the link to your offer could find its way to many additional prospects effortlessly.
If you would like to take this a step further, select tracking to track the number of opens/clicks that the signature adds receives.
This will provide great feedback with respect to the effectiveness of your email signature campaign.
It’s a good idea to spend a little time constructing your headline and call to action to ensure that you’ve created content that’s compelling.
Don’t underestimate the power of this simple marketing tool for exposing your online offers and social media.
You’ll be surprised how quickly a simple email signature add can attract the attention of new prospects and customers.
Add a compelling campaign to employees email signatures and watch your online offers gain additional exposure.