Your company sends hundreds—if not thousands—of emails daily to a trusted and targeted audience.
With Xink, you can transform every employee email into a marketing opportunity by applying branded, targeted email signature campaigns customised by region, role, or department. Your marketing team centrally manages, schedules, and deploys these campaigns.
Use Xink Campaigns to turn your most frequently used communication channel—email—into a high-performing marketing tool. Promote social channels, announce events, share offers, and drive traffic to your website, all from the email signature.
Stay on-brand and grow your audience using professional signatures and clickable social media icons.
Quick 1-on-1 demo (30 min.)
Why Use Email Signature Campaigns?
Email signature marketing is one of the easiest and most cost-effective ways to promote your business online.
You turn every email into a marketing opportunity by adding a compelling headline, a call-to-action, and a link to your signature. Use it to drive attention to:
- Social media channels
- Webinars and virtual events
- User conferences
- Company news or press releases
- Seasonal promotions and campaigns
- Location or office hours changes
How to Launch an Email Signature Campaign
Getting started is easy. Follow these steps:
- Go to the Campaigns menu in Xink.
- Click the + button to create a new campaign.
- Add a short, engaging headline or tagline.
- Include a clear call-to-action with a link to your offer.
That’s it! You’ve just set up a new marketing channel—one that gets seen every time your employees send an email.
And the exposure doesn’t stop there. Many of these emails get forwarded, expanding your reach even further.
Want to measure performance? Enable tracking to track opens and clicks on your campaign links.
Tracking gives insights into which campaigns resonate and how many people engage with them. Make your message count by investing time in a compelling headline and CTA.
Summary
Don’t underestimate the power of email signature campaigns. They’re simple, scalable, and surprisingly effective for promoting online offers and gaining social followers.
Add a well-crafted message to every employee’s email signature and watch your engagement and traffic grow.
