Why Scheduling Matters
Scheduling your email signature campaigns ensures the right message appears at the right time. Whether you're promoting a time-limited offer, announcing an event, or running a seasonal campaign, setting a start and end date helps you:
- Maintain relevance: Outdated messages are automatically removed once the campaign expires.
- Avoid manual cleanup: No need to remember to disable a campaign after it ends.
- Plan ahead: Schedule future campaigns in advance so your messaging stays timely and consistent.
- Prevent message fatigue: Keep your emails fresh and engaging without overwhelming recipients with expired or redundant content.
By scheduling campaigns, you ensure your brand always puts its best foot forward, without extra work.
Marketing teams often prefer to schedule campaigns in advance. You can specify a start and end date to control when a campaign runs:
If no schedule is needed, select ‘Always active’ — for example, for evergreen campaigns like social media banners.
- If a campaign is always active (e.g., social media), assign it a lower priority with a higher number (e.g., 99) so temporary promotions can display above it.
- This setup improves visibility and click-through rates for your high-priority, short-term campaigns.
