How to use Google Analytics Tracking with Email Signature Campaigns

Xink Campaign is great for promoting new products, services, content, events, etc., essentially anything you want to help highlight your business.

The native analytics are incredibly helpful in determining which campaigns drive the most interaction and which geographic area contributes the most interest.

However, many of our customers want to take their analytics further by looking at how Xink-generated traffic traverses their web properties.

This article is a quick overview of integrating Xink with Google Analytics for effective campaign tracking.

Although specific to Google Analytics, many other enterprise analytics packages follow the same model regarding custom URL building.

Google UTM tracking coexists with the built-in Xink tracking!

Below is an example of how I’ve set up a custom URL to track Xink campaigns

Learn how to build tracked URLs on the Google Support site

This is where you’ll build your custom URL, which will tell Google Analytics how to classify your signature-driven traffic (for the uninitiated, you can also use this method to track your other none-Xink campaigns as well).

Step 1, website URL: 

This is the page destination for your visitors once they click. If you’ve set up a special landing page or have a specific blog post you’re highlighting, you will provide that URL here.

Step 2, identifying your campaign:

Campaign Source: Most customers put “Xink” here.

Campaign Medium: Which method are you using to convey the traffic? As you can see in this example, I’ve called these “Signatures”. 

Campaign Term: I’ve left this blank, but if you were doing any A/B testing regarding specific terms or CTAs in your signature campaigns, you could add that here for easy identification. 

Campaign Content: Depending on whether or not you’ve used Campaign Term, you can also put an identifier here. I’ve indicated using this signature to drive new trial requests for Xink. 

Campaign Name: This is the overall campaign name you’re working under. So if you plan a product launch or are promoting a new piece of content, you’d identify that here. In this example, I’m promoting our blog.

Hit “submit”, and you’re on your way. Google will then provide a URL in the box below.

As you can see, this example has provided this URL:

While it might look unwieldy, it will not adversely affect your recipient's landing on the page you desire. 

So, what does this look like in Google Analytics?

You can see that Google Analytics has recognized my classification in the Source and Medium categories, and the traffic and related website performance indicators are tracked. I’ve even gone the extra step to identify a goal conversion on (visitors who arrive via a Signature and request a trial), which also shows in this example.

Integrating with Google Analytics is a pretty easy way to get a secondary level of analytics on how well your email signature campaigns perform. 

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