Done everything to grow your social media following? Here’s one strategy that’s often overlooked: your email signature.
With Xink, you can add social media icons and links directly to your email signature without increasing the size of the attachment. Every email your company sends becomes an opportunity to gain followers.
Companies send hundreds or thousands of emails every day. Does your team’s email signature include links to your official social media channels?
Email recipients are already online, so adding social media links to your email signature is an easy, passive way to grow your following.
(It also ensures employees promote the company’s profiles, not their own.)
Why Add Social Media Links to Your Email Signature?
It gives customers and prospects a direct way to learn more about your company and continue the relationship outside of emails or calls.
Ways to Include Social Media in Your Signature
- Social Media Icons
These recognizable symbols (like the Facebook “f” or Twitter bird) encourage clicks naturally. They’re visually appealing and space-efficient. - Text Links
If icons aren’t your style, use clean text links. Make them bold, use a contrasting color, and keep them underlined so recipients instantly know they’re clickable.
Want One Social Media Platform to Stand Out?
Use Xink’s campaign scheduler to promote one platform at a time.
For example, spotlight LinkedIn this week and Twitter the next. You can even highlight a specific post or hashtag. These banners can be larger than icons, but keep mobile in mind. Stay under 320px wide for best results.
What NOT to Do
- Don’t overload your signature with links to every platform—stick to the top 2–3 most relevant to your audience.
- Don’t use oversized icons—they distort the layout, especially on mobile, and can look unprofessional.
Keep it clean, clickable, and aligned with your brand.
