Overview
Xink offers two rule modes for managing how email signatures and campaigns are applied: First-Match and All-Match. These cannot be combined, and choosing the right one depends on your business needs.
The All-Match Rule is the correct choice for companies that want to run email signature campaigns and include departmental or country-specific legal disclaimers.
Campaign Rule Modes Explained
First-Match Rule
The system applies only the first rule that matches.
It is ideal for one targeted campaign based on conditions like sender or recipient.
Once a match is found, no further rules are evaluated.
It cannot be combined with other matching rules in the same run.
Use this if you want highly targeted campaign messaging without legal disclaimers applied via rules.
All-Match Rule
The system applies all rules that match the criteria.
This is best suited for running a campaign and including a legal disclaimer (or any other additional signature elements).
All matching content blocks are added to the email in campaign priority order (e.g., campaign first, disclaimer last).
Use this if you want both promotional content and a standard legal disclaimer to appear in the same email.
How to Set Up All-Match Rules
Log in to the Xink Admin Portal
Navigate to Rules in the Preferences menu.
Switch the rule mode to All-Match.
Add individual rules:
One for your email campaign
One for your legal disclaimer
Set conditions for each rule (e.g., apply to all users, specific departments, etc.)
Arrange the order if needed (campaigns typically go above disclaimers).
Save and test by sending a sample email.
Best Practices
Ensure the legal disclaimer block is included in all appropriate rules.
Keep your disclaimer clear and concise.
Regularly update campaigns to keep content fresh while keeping the disclaimer consistent.
Use the preview tool in Xink to verify formatting and stacking order.
