Short answer:
You can combine Xink campaign tracking with Google Analytics (UTM tracking) to measure how recipients interact with your website after clicking a signature campaign.
Xink Campaigns are ideal for promoting products, services, content, and events—anything that helps highlight your business.
Built-in analytics show which campaigns drive the most engagement and which regions generate the most interest.
If you want deeper insights, you can extend tracking using Google Analytics to understand what happens after users click your campaign links.
This guide provides a simple overview of how to use Google Analytics (UTM tracking) with Xink campaigns.
Although this example uses Google Analytics, the same approach applies to most analytics platforms that support custom URL tracking.
Google Analytics (UTM) works alongside Xink tracking
Xink tracks clicks and engagement, while Google Analytics tracks user behavior on your website. Using both gives you a complete picture of campaign performance.
Example: Create a tracked URL for your campaign
Use Google’s Campaign URL Builder to create a tracked link.
This tool helps you generate a URL with UTM parameters so Google Analytics can classify your traffic correctly.
Step 1: Enter your website URL
Add the destination page where users should land after clicking your campaign (e.g., a landing page, blog post, or product page).
Step 2: Add campaign parameters
Campaign Source: Typically set to Xink
Campaign Medium: For example, Signatures
Campaign Term: Optional—use for A/B testing or keyword tracking
Campaign Content: Optional—use to differentiate variations (e.g., banner or CTA)
Campaign Name: Your overall campaign name (e.g., product launch or blog promotion)
Click Submit to generate your tracked URL.
Step 3: Use the generated URL
Google will generate a URL with tracking parameters:
This URL may look complex, but it works like a normal link and does not affect the user experience.
Use this URL in your Xink campaign links to track traffic in Google Analytics.
How it appears in Google Analytics
Google Analytics will group your traffic using the Source and Medium values you defined. You can then track visits, behavior, and conversions.
You can also define goals (e.g., form submissions or trial sign-ups) to measure campaign performance more accurately.
Summary
Combining Xink tracking with Google Analytics gives you deeper insights into your campaign performance—from email clicks to on-site behavior.
