Short answer:
Use proven headline formulas like “How to…”, “# Ways to…”, or “The secret of…” to make your email signature campaigns more engaging and increase click-through rates.
Give your recipients a clear reason to click by using strong, benefit-driven headlines. Below are proven headline formulas you can adapt to your campaigns.
“How to” headlines
- How to (accomplish) by (doing something unexpected)
- How to (accomplishment) in (time frame)
- How to turn (problem) into (benefit)
- How to get (goal) from (something common)
- How to improve your …
- How to start …
- How to make (someone/something) do (something great)
- How you can (action) in the next (time frame)
- How I (accomplishment) in (time frame)
- How I improved my (problem)
List-based headlines
- (#) ways to (promise)
- (#) ways to avoid (problem)
- (#) steps to …
- (#) ways to beat (problem)
Problem / solution headlines
- (Problem) – how to fix it
- Get rid of your (problem) forever
- Tired of (problem)?
- Are you struggling with (problem)?
- Do you make these mistakes in …?
Curiosity-driven headlines
- What makes …?
- The truth about …
- What you should know about …
- What every (person) should know
- Why …
Authority and “secret” headlines
- The secret of (accomplishment)
- The one sensible way to …
- When experts fail – this is what they do
- The secret of … – yours if you qualify
Call-to-action and emotional headlines
- Read this and (promise/benefit)
- Dare to be …
- Want to be (better condition)?
- Your (important thing) is in danger
- Should you (decision your audience is considering)?
Tip: Start simple. Test a few variations and measure performance to see which headlines drive the most clicks.
