How to increase followers on social media

Completed every tip out there to get more followers on social media? Here’s one that you might have overlooked – the email signature.

With Xink, you can put social media icons in your email signature to increase your social media followers without increasing your email attachments! 

Companies send hundreds or thousands of emails daily from desktops and mobile devices. Does your company's email signature always include social media links?

The people reading your emails are already online, the email signature is the perfect place to attract followers for your company’s social media!

(And to ensure that your employees aren’t just promoting their social media profiles.)

Why should social media links be in your email signature?

This gives your clients and potential clients another avenue to learn more about you and a great place to continue the relationship outside of emails and phone calls.

How to add social media icons and links to your email signature

  1. Social Media Icons
    Social media icons are influential because these are the symbols that we associate with different social media, and we are wired to click first on those little birds and letters. 
  2. Text links
    This is not quite as visually appealing to the reader, but you can trust that it will always appear the same.
    When using text links, make them stand out by making them bold or perhaps a different colour and always leaving the link underlined, which your email recipients will immediately recognize as a link.

Want to make one social media shine over others?

Consider scheduling banner blocks for your social media. This is a great way to promote a specific social media page.

For example, promote your LinkedIn page one week and your Twitter page the next. You can also use this to promote a specific social media campaign, post, or hashtag.

These images can be much bigger than the typical social media icon, but be careful not to make them too big for mobile devices (320px is the recommended max width).

What NOT to do

Don’t overload your signature with 10 different social media outlets that you use, focus on the top 3 that will interest the people who you email. 

The key to increasing your following via your email signature is not to overdo it.

Placing large icons is also something to avoid, Not only will it change how your emails appear on mobile devices, but it will also make you look unprofessional.

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