How to track Xink Campaigns in Google Analytics
Xink Campaign is a great product for the promotion of new products, services, content, events, etc., essentially anything you want to help highlight your business.
The native analytics are incredibly helpful in determining which campaigns are driving the most interaction and which geographic area is contributing the most interest.
However, many of our customers want to take their analytics a step further, by looking at how Xink-generated traffic is traversing their web properties.
This article is quick overview on integrating Xink with Google Analytics for effective campaign tracking.
Although specific to Google Analytics, many other enterprise analytics packages follow the same model with regards to custom URL building.
First, unselect built-in Xink tracking
Below is an example of how I’ve set up a custom URL to track Xink campaigns
This is where you’ll build your custom URL which will tell Google Analytics how to classify your signature-driven traffic (for the uninitiated, you can also use this method to track your other non-Xink campaigns as well).
Step 1, website URL:
This is the page destination for your visitors once they click. If you’ve set up a special landing page or have a specific blog post you’re highlighting, you’d provide that URL here.
Step 2, identifying your campaign:
Campaign Source: Most customers simply put “Xink” here.
Campaign Medium: Which method are you using to convey the traffic? As you can see in this example, I’ve called this “Signatures”.
Campaign Term: I’ve left this blank, but if you were doing any A/B testing with regards to specific terms or CTAs in your signature campaigns, you could add that here for easy identification.
Campaign Content: Depending on whether or not you’ve used Campaign Term, you can also put an identifier here. I’ve indicated here that I’m using this signature to drive new trial requests for Xink.
Campaign Name: This is the overall campaign name you’re working under. So if you have a product launch in planning or are promoting a new piece of content, you’d identify that here.In this example, I’m promoting our blog.
Hit “submit” and you’re on your way. Google will then provide a URL in the box below.
As you can see this example has provided this URL:
While it might look a little unwieldy, it will not adversely affect your recipients landing on the page you desire.
So, what does this look like in Google Analytics?
You can see that my classification has been recognized by Google Analytics in the Source and Medium category, and the traffic and related website performance indicators are tracked.I’ve even gone the extra step to identify a goal conversion on Xink.io (visitors who arrive via a Signature and request a trial), which also shows in this example.
All in all, integrating with Google Analytics is pretty easy way to get a secondary level of analytics on how well your email signature campaigns are performing.